Anguilla targets Brazil after $21.7 billion in outbound travel spending

Anguilla Tourist Board stepped up its push in Brazil after the country’s travelers spent $21.7 billion abroad in 2025, the highest level since 2014. A sales and media mission in Rio de Janeiro was aimed at turning luxury-market interest into bookings, coverage and advisor training.

Why it matters: - Brazil’s outbound travel market is large enough to move the needle for Caribbean destinations. - Anguilla is positioning itself to win a share of that spending by focusing on Brazil’s luxury travelers and the advisors who sell them trips. - The island is also trying to diversify its international visitor base beyond traditional source markets.

What happened: - The Anguilla Tourist Board completed a sales and media mission in Rio de Janeiro from Oct. 30 to Nov. 3. - The trip followed the board’s participation in Virtuoso On Tour Latin America in Rio de Janeiro on Oct. 27-29. - Chantelle Richardson, deputy director of tourism, led the effort with support from EM Marketing & Communication. - Alfredo Pacheco, trade relations representative for Brazil, and Julieta Peyrás, trade relations manager, also took part.

The details: - Brazil’s central bank reported in January 2026 that Brazilian travelers spent $21.7 billion abroad in 2025. - That total was up 10.4% from 2024 and marked the highest level since 2014. - The Anguilla team held five trade meetings and agency visits in Rio de Janeiro. - Meetings included New Time Boutique Travel Agency, Orinter Tour & Travel, Goya Travel, RioTravel Turismo and Travel Place. - Discussions centered on Anguilla’s appeal for travelers seeking privacy, personalized service, romance and culinary discovery. - The team also worked to deepen advisors’ knowledge of Anguilla’s accommodations and experiences. - Media meetings took place with Mercado & Eventos, Veja Rio and Amabilices. - Coverage pitches focused on Anguilla’s beaches, culinary scene, luxury accommodations and island hospitality. - Richardson said the Rio visit helped strengthen relationships with Brazil’s travel trade and media and create opportunities to turn interest into demand.

Between the lines: - Anguilla is not just seeking publicity in Brazil; it is trying to convert destination awareness into booked travel through trade education and media exposure. - The emphasis on luxury, privacy and culinary travel suggests the island is targeting a narrower but higher-spending segment of the Brazilian market. - The follow-up plan shows the mission was designed as an ongoing sales effort, not a one-off event.

What's next: - The tourist board will provide destination training for travel advisors. - Anguilla will look for opportunities to place the island in client itineraries. - The board will keep engaging Brazilian media to support future coverage. - The mission is part of Anguilla’s continuing investment in Latin America.

The bottom line: - Anguilla sees Brazil’s surging outbound travel as a real growth opportunity, and Rio de Janeiro is now a key battleground for winning luxury Caribbean travelers.